The
last thing I'll sell you is advertising
Advertising may be the last thing you need, but it's the first thing ad agencies want to sell you. I enjoy creating great advertising, but it isn't the solution for every company's marketing needs.
Advertising is a powerful communication tool, but it certainly isn't the only one that should be utilized to market your product or service. What about sales promotions, flyers, giveaways, contests, product packaging, point of sale, collateral materials, newsletters, direct mailings and sponsorships, or the various forms of online marketing? The list is potentially endless. Selling your product or service requires a strategic mix of marketing methods.
A consultant should get to know you first
When you engage the services of any professional, you first expect him, or her, to listen. And when your objectives are fully understood, you expect him to offer a solution that's tailored specifically to your needs.
First, he should get to know you, then your business, your products, your competition, the markets you are in and the marketing mix you employ. Above all, he should understand and embrace the ambitions you have for your company and its products.
A consultant should think with you and work with you until a consensus is reached about your objectives. Only then can the two of you develop the mix of communication tools that offer the most effective and cost efficient solution to your needs.
This is how I work
It's what makes me different. Of course, I love to produce great advertising. But it's literally the last thing I'll sell you and only then if it's absolutely what you need.
The marketplace
Today's marketplace is full of competition and cluttered with messages. You can only interest people in your company and its products when your communications truly reach out and touch consumers' daily lives. How many people seek your online ads or search for your website, search the newspapers for your print ads or wait for the mailman to bring your next direct mailing? Let's be honest; your communications have a few precious seconds in which to create an impression that moves a consumer to action.
So to be noticed, you have to stand out in a crowd by being different, original, surprising, clever or even entertaining. Consumers are simply tired of the same old clichés, boring layouts and meaningless messages.
My philosophy
In reality, we aren't just selling to people, we're persuading them to buy. It's this philosophy that makes me more self-critical, more self-disciplined and more honest in my creativity.
I work harder. Sometimes I stay up all night to get the job done. But when your work adheres to a high standard, you feel good because you know it's not just a personal monument, it's work that has one major goal: to COMMUNICATE.
I keep It simple. I believe the key to communicating is to keep it simple. Really. To get the job done right, you only need to develop one thought, one idea and one message based on a firm positioning statement and a clear strategy. Then, find creative and original ways of communicating this one, consistent message.
I'm dedicated to your success. This dedication ensures my success, too. It's also the reason I strive to help you make the most efficient use of your marketing budget. Don't you think this is what client's deserve? And by the way, I try to make sure that everyone has a little fun along the way.
If you already have someone that gives you this type of service, keep him. If not, please consider having an informal talk with me about your marketing and advertising programs. It will cost you nothing but time. And you might find it the beginning of a long and productive business relationship. Others have.
Advertising may be the last thing you need, but it's the first thing ad agencies want to sell you. I enjoy creating great advertising, but it isn't the solution for every company's marketing needs.
Advertising is a powerful communication tool, but it certainly isn't the only one that should be utilized to market your product or service. What about sales promotions, flyers, giveaways, contests, product packaging, point of sale, collateral materials, newsletters, direct mailings and sponsorships, or the various forms of online marketing? The list is potentially endless. Selling your product or service requires a strategic mix of marketing methods.
A consultant should get to know you first
When you engage the services of any professional, you first expect him, or her, to listen. And when your objectives are fully understood, you expect him to offer a solution that's tailored specifically to your needs.
First, he should get to know you, then your business, your products, your competition, the markets you are in and the marketing mix you employ. Above all, he should understand and embrace the ambitions you have for your company and its products.
A consultant should think with you and work with you until a consensus is reached about your objectives. Only then can the two of you develop the mix of communication tools that offer the most effective and cost efficient solution to your needs.
This is how I work
It's what makes me different. Of course, I love to produce great advertising. But it's literally the last thing I'll sell you and only then if it's absolutely what you need.
The marketplace
Today's marketplace is full of competition and cluttered with messages. You can only interest people in your company and its products when your communications truly reach out and touch consumers' daily lives. How many people seek your online ads or search for your website, search the newspapers for your print ads or wait for the mailman to bring your next direct mailing? Let's be honest; your communications have a few precious seconds in which to create an impression that moves a consumer to action.
So to be noticed, you have to stand out in a crowd by being different, original, surprising, clever or even entertaining. Consumers are simply tired of the same old clichés, boring layouts and meaningless messages.
My philosophy
In reality, we aren't just selling to people, we're persuading them to buy. It's this philosophy that makes me more self-critical, more self-disciplined and more honest in my creativity.
I work harder. Sometimes I stay up all night to get the job done. But when your work adheres to a high standard, you feel good because you know it's not just a personal monument, it's work that has one major goal: to COMMUNICATE.
I keep It simple. I believe the key to communicating is to keep it simple. Really. To get the job done right, you only need to develop one thought, one idea and one message based on a firm positioning statement and a clear strategy. Then, find creative and original ways of communicating this one, consistent message.
I'm dedicated to your success. This dedication ensures my success, too. It's also the reason I strive to help you make the most efficient use of your marketing budget. Don't you think this is what client's deserve? And by the way, I try to make sure that everyone has a little fun along the way.
If you already have someone that gives you this type of service, keep him. If not, please consider having an informal talk with me about your marketing and advertising programs. It will cost you nothing but time. And you might find it the beginning of a long and productive business relationship. Others have.